As a long-term ebook reader myself, I have been both excited by Amazon’s entry into the market raising the profile and the usage of ebooks, and disappointed in Amazon’s heavy-handed tactics and DRM, a side of the retail giant that is quickly becomming “business as usual”.
So I for one welcome our google overlord’s entry into the ebook market. By pushing a free standard and open access, hopefully we will see some decent kindle competition – because nothing breaks down unnecessary and greedy restrictions like open competition (come on Android come on!).
In a related note, the best ebook reader programs I have found so far are uBook (micro-book) for the pocket-pc, an excellent little program that worked very well on my old iPaq, and Bookshelf for the iPhone, which is the application I currently use and makes the most of your own file formats and the beautifully clear resolution of the iPhone screen. Reading on the iPhone is convenient and a pleasure and I generally carry half a library in my pocket at all times.